top of page

HELLO THERE!

I'm Rajashree Gopalakrishnan, a Multi-disciplinary Designer based in Bangalore, India.

INTRO

image_edited.png

I'm a graphic designer turned researcher now working at the intersection of User Experience & Intentional Design.

Owing to studying design, I'd like to believe there's a little bit of design in everything I think, do and am. Do use that as an ice-breaker when we talk! 

Portfolio

September 2022-2023
User Researcher 
 

D91 Labs is a small team of researchers passionate about fintech and financial innovation in India. The primary output of our work involved conducting primary and secondary research and publishing them as blogs.

Research Focussed
Digitising Indian Retail

 

In this series, we explored the digital transformation journey of small and micro-merchants, emphasising the significance of technology adoption and innovation. We delve into the challenges these businesses face in adopting digital solutions and offer insights into bridging these technology adoption gaps, stressing the importance of customised digital solutions tailored to the unique needs of small enterprises.

Research & UX

Financial Products for Women of Bharat

 

Exploring women's financial journeys, from access to financial services to their choices between savings, investment and insurance, we delve into the complexities of women's relationships with finance, highlighting the challenges they face and the decisions they must make. In the last blog, I provide insights into designing financial products that cater to the unique needs and preferences of women.

Research & UX Audit
Deceptive patterns
in Indian Fintech

 

We delve into various examples of deceptive patterns employed in fintech interfaces, highlighting their manipulation tactics and the possible harms they could cause the user. We conclude by emphasising the importance of ethical design practices to build trust and foster positive user experiences in the digital realm.

Key Skills

Writing

Empathy & User Centricity

Survey and questionnaire creation

Analyse and socialise findings

Tools

Wix Portfolio Tabs-05.png
Wix Portfolio Tabs-03.png
Wix Portfolio Tabs-01.png
Wix Portfolio Tabs-04.png
Wix Portfolio Tabs-06.png
Wix Portfolio Tabs-09.png
Wix Portfolio Tabs-07.png
Wix Portfolio Tabs-08.png

SKILLS

FIGMA

75%

PHOTOSHOP

70%

ILLUSTRATOR

95%

DESIGN PROCESS

85%

USER RESEARCH

80%

ART DIRECTION

85%

PROBLEM SOLVING

80%

Experience & Education

JULY 2023
GROWTH.DESIGN
PRODUCT PSYCHOLOGY MASTERCLASS
MAY 2021 - SEPTEMBER 2022
AMAZON PAY
 

ART DIRECTOR
I mentored a team of 8 designers and managed the design strategy as an interface between the business leaders, marketing and the team of designers.

APRIL 2014 - JULY 2017
DELOITTE U. S (INDIA)
 

GRAPHIC DESIGNER

Designing and formatting pursuit documents,
summarising complex bodies of text into infographics, brochures and posters that align with the brand standards.

2007 - 2012
D J ACADEMY OF DESIGN
 

UNDERGRADUATE DIPLOMA PROGRAM

IN INDUSTRIAL DESIGN

Passed with Grade A 

Diploma Project at Foley Designs

FEBRUARY 2024 (ONGOING)
COURSERA
GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE
SEPTEMBER 2022-2023
D91 LABS | SETU

USER RESEARCHER

As a research fellow, I was a proponent of using design and user experience methods to move the needle on financial inclusion and helping build the bridge for fintech to reach the common person.

JULY 2017 - PRESENT
FREELANCE DESIGNER
 

CREATIVE PROBLEM SOLVER & ILLUSTRATOR

As a senior designer & independent contractor with WinnerBrands, Randstad and various other businesses, I have been working on Branding, Packaging, collaterals and Editorial design for their clientsAs an illustrator, I've worked from ideation to execution of various illustrated collaterals.

MARCH 2013 - MARCH 2014
STUDIO ABD
 

JUNIOR INDUSTRIAL DESIGNER

I wore diverse hats such as designing, user research, photo-realistic rendering, logo and branding,
packaging design, content writing and managed the vendor relationships for the new product development team.

2008 - 2011
UNIVERSITY OF MADRAS
 

BACHELORS IN PSYCHOLOGY

Institute of Distance Education 

bottom of page