RAJASHREE
Portfolio
September 2022-2023
User Researcher
D91 Labs is a small team of researchers passionate about fintech and financial innovation in India. The primary output of our work involved conducting primary and secondary research and publishing them as blogs.
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Research Focussed
Digitising Indian Retail
In this series, we explored the digital transformation journey of small and micro-merchants, emphasising the significance of technology adoption and innovation. We delve into the challenges these businesses face in adopting digital solutions and offer insights into bridging these technology adoption gaps, stressing the importance of customised digital solutions tailored to the unique needs of small enterprises.
Research & UX
Financial Products for Women of Bharat
Exploring women's financial journeys, from access to financial services to their choices between savings, investment and insurance, we delve into the complexities of women's relationships with finance, highlighting the challenges they face and the decisions they must make. In the last blog, I provide insights into designing financial products that cater to the unique needs and preferences of women.
Research & UX Audit
Deceptive patterns
in Indian Fintech
We delve into various examples of deceptive patterns employed in fintech interfaces, highlighting their manipulation tactics and the possible harms they could cause the user. We conclude by emphasising the importance of ethical design practices to build trust and foster positive user experiences in the digital realm.
Key Skills
Writing
Empathy & User Centricity
Survey and questionnaire creation
Analyse and socialise findings
Tools
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SKILLS
FIGMA
75%
PHOTOSHOP
70%
ILLUSTRATOR
95%
DESIGN PROCESS
85%
USER RESEARCH
80%
ART DIRECTION
85%
PROBLEM SOLVING
80%
Experience & Education
JULY 2023
GROWTH.DESIGN
PRODUCT PSYCHOLOGY MASTERCLASS
MAY 2021 - SEPTEMBER 2022
AMAZON PAY
ART DIRECTOR
I mentored a team of 8 designers and managed the design strategy as an interface between the business leaders, marketing and the team of designers.
APRIL 2014 - JULY 2017
DELOITTE U. S (INDIA)
GRAPHIC DESIGNER
Designing and formatting pursuit documents,
summarising complex bodies of text into infographics, brochures and posters that align with the brand standards.
2007 - 2012
D J ACADEMY OF DESIGN
UNDERGRADUATE DIPLOMA PROGRAM
IN INDUSTRIAL DESIGN
Passed with Grade A
Diploma Project at Foley Designs
FEBRUARY 2024 (ONGOING)
COURSERA
GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE
SEPTEMBER 2022-2023
D91 LABS | SETU
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USER RESEARCHER
As a research fellow, I was a proponent of using design and user experience methods to move the needle on financial inclusion and helping build the bridge for fintech to reach the common person.
JULY 2017 - PRESENT
FREELANCE DESIGNER
CREATIVE PROBLEM SOLVER & ILLUSTRATOR
As a senior designer & independent contractor with WinnerBrands, Randstad and various other businesses, I have been working on Branding, Packaging, collaterals and Editorial design for their clients. As an illustrator, I've worked from ideation to execution of various illustrated collaterals.
MARCH 2013 - MARCH 2014
STUDIO ABD
JUNIOR INDUSTRIAL DESIGNER
I wore diverse hats such as designing, user research, photo-realistic rendering, logo and branding,
packaging design, content writing and managed the vendor relationships for the new product development team.
2008 - 2011
UNIVERSITY OF MADRAS
BACHELORS IN PSYCHOLOGY
Institute of Distance Education